MiG Space Design Company (Shanghai/Jinan) is a diversified and innovative design service organization integrating brand planning, space design, interior decoration art, and design consulting services. Founded in 1998, it is a standing council member of the Asia Pacific Hotel Design Association, with its Asia-Pacific headquarters located in Shanghai and offices in both Shanghai and Jinan. The design focuses on the cultural tourism and wellness industry, as well as mid-to-high-end business, lifestyle, and resort hotels.
The company provides integrated professional services including hotel brand planning, hotel space design, hotel interior decoration design, cultural tourism and creative design, wellness homestay design, educational and office design, as well as brand marketing and promotion.
The team has a well-established organizational structure and an international quality management system, completing the design of more than 20 high-quality hotels annually. It primarily serves many internationally renowned hotel groups such as Hilton, Accor, Wyndham, and Hyatt, and has received high recognition in the industry.
Tuanmig Design adheres to the concept that content value surpasses aesthetic value. With an international perspective, cutting-edge design concepts, high technical standards, and a comprehensive project quality control model, it provides clients with high-quality design work. By applying a business-minded approach and full-industry-chain design services, it helps clients solve practical project issues and optimize the commercial value of their projects.
Master's degree in Interior Design from Politecnico di Milano；
Honorary President of the Shandong Branch of the Asia Pacific Hotel Design Association；
Honorary Director of the Design Committee of the Packaging Association of Shandong Province, Asia；
Off-campus postgraduate supervisor at Shandong Jianzhu University；
Founder of Jinan MiGe Space Planning and Design Agency；
Founder of Shandong Wendu Hotel Management Consulting Co., Ltd.；
Deputy Director and Design Director of the Beijing Branch of the Harbin Institute of Technology Urban Planning and Design Institute；
He has previously served as the Manager of the Decoration Design Department at China State Construction Eighth Engineering Division, General Manager of Decoration at China State Construction Sixth Engineering Division in Shandong, and Product Director of Cultural Tourism Spaces at China State Construction. He has been engaged in design work for over 30 years, consistently adhering to the design philosophy: follow nature, prioritize people, understand space well, contribute value, and create beautiful life environments. Based on market and user needs, he approaches spatial product planning, development, design, and operation with a business-oriented mindset.
With the healthy development of the domestic economy, the tourism market began to show demand for consumption upgrading. In 2003, planning and designing of cultural and tourism boutique hotels began, and in 2009, the planning and implementation of the cultural and tourism project—Fangci Town—was carried out. During the tenure as president of the Asia-Pacific Hotel Design Association (Shandong), through practical experience in cultural and tourism projects, some experience and resources in planning, implementation, and sustainable operation were accumulated.
In recent years, with the development and evolution of the domestic real estate industry, traditional residential real estate has gradually shifted toward emerging industrial real estate and the building economy. The work of spatial planning and design follows the principles of industrial productization, product branding, and brand personification, implementing Internet-based thinking and IoT applications, along with a product-oriented mindset of sharing and co-creation. It focuses on spatial planning, design, and sustainable operations for cultural tourism, wellness, and rural revitalization projects, gaining substantial practical experience and social impact. During this period, I founded Mige Spatial Planning and Design Company and Wendu Hotel Management Consulting Company.
Planned and designed local cultural hotels including Beijing Bairui Hotel, Qingdao Lanting Haiju Hotel, and Qingdao Dingxin Business Complex.
Developing a product series that maximizes energy in small spaces, urban renewal, rural revitalization, and health and wellness cultural tourism.
Create 6 IP Taizhuang inns, Hainan Shengchuntang, immersive experience, Donggu Ecology, Xiaozhan Village project;
Shandong Lushang Rural Development Group strategic cooperation, responsible for the research, pattern making, and implementation of the Zhucheng Xiaozhan Village International Art Experimental Field project.
The secluded Xiangyu Hotel design won the Best Design and Most Popular Awards at the National Hotel Exhibition (Shanghai).
Mi Ge was invited to develop and plan upgraded hotel products for Yayayue Hotel Investment Group. In the same year, the first flagship store, Beijing Guanyuanqiao Store, officially began trial operations in early 2018.
MiG was invited to carry out overall brand planning and product development tasks for three hotel brands under the Ginza Tourism Group: 【Jiayi Jingsu】【Jiayi Exquisite】【Duoba An】. In the same year, the first Jiayi Jingsu model room was successfully launched, gaining recognition from Ginza's senior management and attracting the enthusiasm of franchisees.
We are developing the 'Xiangyu' boutique hotels, the Meizhai Meihuan hotel product series, as well as independently developed 'Wendu' and 'T HOTHL' urban and camp-themed hotel series.
The design planning of Avila Hotel won the Atkin Award from the China Decoration Design Association.
Council Member Unit of the Asia-Pacific Hotel Design Association;
Renamed as Mig Space Planning and Design Co., Ltd.;
Become a strategic partner of a Chinese architectural design institute;
Become a strategic partner of RTKL Architecture Design Company (China), USA;
Included as a strategic design cooperation partner of the Sixth Engineering Bureau of the Ministry of Construction of China.
Officially registered as Mi Ge Planning and Decoration Engineering Co., Ltd.;
Founded by Mr. Chen Donghui, Mig Space Planning and Design Agency.
Member of international small and medium-sized enterprises in the field of design at the China-Europe International Design Association.
Executive Director of the Shandong Province Homestay Research Association;
Vice President Unit of Shandong Province Decoration Association;
China International Architecture Decoration and Design Art Expo Huading Award Gold Medal;
Finalist for the Annual Best Hotel Design at the Aite Awards;
Gold Award for Annual China Interior Design.
Beijing Yayue Hotel Space System Strategic Alliance;
Wendu Jingsu Original Hotel Brand Incubation Agency;
Xiangyu Intelligent Art Hotel Space System Strategic Alliance;
Avila Boutique Hotel Spatial System Strategic Alliance;
Founder Mr. Chen Donghui was shortlisted for the 'Top 50 Sino-American Designers'.
Awarded the title of 'Civilized and Honest Private Enterprise';
Won the first 'Golden Art Award' Asia-Pacific Hotel Design Gold Award;
Strategic alliance for the Yijia Guest Room Hotel Space System.
Become a council member unit of the Asia-Pacific Hotel Design Association.
Design is not just about building a beautiful space, but about creating a lifestyle. Spaces are not meant to be photographed beautifully for showing off, but to present lively and innovative experiences.
Use design to create sustainable ecological spaces that benefit humanity, and use philosophy to reawaken our understanding of the world.
Cultivate a sense of ritual in life, and creatively shape the beautiful scenes in everyone's life.
Horizontal Five (YI) Design Concept (Design Based on Owner's Requirements)
Easy: efficiency, achievement
Cheap: convenience, cost
Pleasant: comfortable and human-centered
Benefit: harvest, gain
Dependence: Trust, Sustainability
Vertical Four (YI) Design Concept (Design Based on Customer Experience)
Amazed: exclamation, interesting, wow
Art: Aesthetics, Aesthetic Theory, Sense of Beauty
Rely on: artistic conception, immersion, enjoyment
Memories: beautiful, warm, sharing
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