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The scope of the strategic cooperation business aims to become a comprehensive partner for clients in brand and space co-creation, providing one-stop, integrated professional services from top-level strategy to implementation.
It's not just a single visual design, but a comprehensive solution that provides hotels, cultural tourism projects, and wellness communities with services ranging from market positioning, brand naming, and cultural story excavation to VI system construction and full-cycle brand management.
Deep involvement: Acting as a "co-founder" or "brand steward," deeply participating in the formulation of clients' business strategies.
Seamlessly integrate spatial design with brand marketing promotion. During the project design phase, incorporate marketing thinking in advance to ensure that the space itself (such as photo spots, traffic flow, and ambiance) possesses strong marketing attributes.
In-depth embodiment: Breaking the barriers between design and marketing to ensure that the spatial experience can effectively translate into market visibility and customer traffic.
For large corporate clients, provide differentiated design services under a unified plan for their various business types (such as hotels, office buildings, cultural and creative parks, homestays, etc.), ensuring consistency in brand tone while highlighting the unique characteristics of each business type.
In-depth embodiment: Become the group's 'Chief Creative Officer', fully responsible for all business related to its spatial image.
Especially in the fields of cultural tourism and cultural creativity, jointly develop derivative products, cultural and creative goods, hotel room supplies, and more that feature local cultural characteristics. It can even involve jointly creating exclusive IP and carrying out comprehensive development of spaces, activities, and products around the IP.
Deep embodiment: Transforming from a service provider to a 'product co-creator' who shares benefits, gaining long-term returns from shared IP.
In specialized fields such as wellness homestays and educational offices, jointly conduct research on human-centered and futuristic design trends, establish spatial design standards for these areas, co-host industry forums or release white papers, and establish both parties' authoritative positions in niche markets.
Depth of impact: Upgrading from project execution to becoming a 'formulator and leader' of industry standards.
Provide annual design consultancy services, including but not limited to periodic renovation plans for space facilities, seasonal updates of soft furnishings, standardized design support for new store expansions, and routine brand visual maintenance.
Deep embodiment: Like a 'family doctor,' provide continuous and stable after-sales and renewal services to ensure the brand's long-term vitality.
Strategic partners enjoy priority rights to undertake projects, direct services from the company's core creative team, and a more flexible cooperation process and fee structure.
In-depth implementation: Ensure that customers receive the highest quality, most stable, and most efficient allocation of resources.